There is an undeniable trend emerging in the Public Relations field. Actually, it's been seen in almost every industry imaginable. Technology. It makes everything go faster. And let's face it, speed is an addiction.
Technology has brought us RSS feeds, Blogging, MySpace, Webinars, Podcasts and much more. These words are part of an everyday vocabulary to the general public. Since this is where they are, this is the best avenue to reach them.
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