Why Do We Lust After Pottery Barn when Target Sells the Same Brands?

Recently, I was on a scavenger hunt for champagne glasses made from this Polish glass company. After running all throughout the mall and scouring the Internet, I finally find them in Pottery Barn. Finally! So I buy them only to find a week later the same ones were sold at Target for much cheaper. Why hadn't this occurred to me before? That's when it hit me, I reserve my Target adventures for things such as fun stationary, birthday cards, a picture frame, or even holiday decorations. So, Why do we lust after Pottery Barn when Target sells the same brands?

The New Trend in PR

There is an undeniable trend emerging in the Public Relations field. Actually, it's been seen in almost every industry imaginable. Technology. It makes everything go faster. And let's face it, speed is an addiction.

Technology has brought us RSS feeds, Blogging, MySpace, Webinars, Podcasts and much more. These words are part of an everyday vocabulary to the general public. Since this is where they are, this is the best avenue to reach them.